Quotes

The
man who will use his skill and constructive imagination to see how much he can
give for a dollar, instead of how little he can give for a dollar, is bound to
succeed.
Henry Ford

Obstacles are necessary for success because in selling,
as in all careers of importance, victory comes only after many struggles and
countless defeats.

Og Mandino

If you do build a great experience, customers tell each
other about that. Word of mouth is very powerful.
Jeff Bezos

Success Tips

What’s your business USP?

What is USP and do you have one? A USP is short for Unique
Selling Proposition, what makes you different from your competition, this is a
very important question to ask yourself because it helps you position your
business in the market place.

All winning advertising starts with a powerful USP. You find
your USP by identifying an outstanding benefit of your product or service that
stands alone, above all your competition. Your USP might be a feature that none
of your competitors are talking about, yet it’s important to the customer.

Book of the Month

Go-Givers Sell More-Bob
Burg and John David Mann

In this book the authors describe how traditional sales techniques
and ideas have it all wrong. Bob Burg turns those ideas upside down, and
presents the Go-Giver concept of giving is more effective, as well as more
rewarding for both the sales representative and the customer. For too long,
sales people have been thinking in terms of getting, as opposed to giving and
helping others. In his counter-intuitive message, Bob Burg describes the five
laws of real, effective, and lasting sales success.

Business Success Article

Marketing vs. Selling
Written By Brian Tracy
Marketing and selling are two separate activities. Marketing is the process of
lead generation. Marketing embraces everything you do up to the point of sale.
The design, development, and determination of the exact product or service that
you are going to sell are the first part of marketing. The second is to think
through every element of the marketing mix before you begin. These elements are
product, price, promotion, packaging, positions, and people.

Product/Service
What exactly is your product or service? What does it do for your customer? How
does it improve his or her life or work? What products or services are you
going to offer? Any changes in the product or service offered can dramatically
change the entire nature of your business.

Price
How much are you going to charge for your product? Will you sell wholesale or
retail? How do your prices compare with those of your competitors? Are they
higher or lower? How do you justify your prices, whatever they are?

Place
Where exactly are you going to locate your business? Where are you customers?
Do you sell from a retail storefront or by telephone and Internet from your
offices?

Promotion
How do you advertise and attract customers? Once you have attracted potential
customers, what is the specific sales process that you use to convert those
prospects into customers? What systems do you use for developing and
maintaining successful sales process to get customers to buy from you?

Packaging
What do your product or service, place of business, and every other visual
element of your company look like to your customers? Customers are extremely
visual. They form their first impression about you and your company within four
seconds of seeing you for the first time. Looking from the outside, is every
part of the customers visual experience with regard to your company excellent
in every way?

Positioning
How are you positioned in the minds and hearts of your customer? What words to
your customers use when they talk about you and describe you to others? If your
name were mentioned in a customer survey, how could customers and non customers
refer to you and your business?

People
Who exactly are the people who interact with your customers? What do they look
like? How do they dress? What do they say? Prospective customers are largely
emotional. They make most of their decisions based on the way they are treated
by the people in your organization. What kind of “people experience”
do customers have when they deal with you? How could it be improved?

Action Exercise
Determine what you will have to do to get your customers to give you a nine or
ten score on the question, “Based on your experience with us, would you
recommend us to your friends and family?”

Brian Tracy is Chairman and CEO of Brian Tracy International, a company
specializing in the training and development of individuals and organizations.
Brian’s goal is to help you achieve your personal and business goals faster and
easier than you ever imagined. He has many books, cd’s, mp3’s and dvd’s on many
different subjects.  Visit his website at www.briantracy.com        

Here is the official Coffee News video.

Every week a new issue is delivered to the rack and old copies are recycled. Coffee News has a regular following, loyal readers who pick up a copy each week for a variety of reasons. For some it is to check their weekly horoscope, for others it is to see what is going on in their community, and many test their knowledge with trivia and like to be generally entertained. For these reasons and more, Coffee News is the World’s Favorite Restaurant Publication with readers of all ages and consequently popular with businesses of all sizes as an advertising medium.